Meet Sanna

About me

Sanna Arthur coach looking into the distance

Hi, I’m Sanna — life coach, AuDHD mom, and founder of Speshal Coaching.

As with many late-discovered autistic moms, my neurodivergent journey began with my child. As I dove deep into understanding ADHD and autism to better support them, I started recognizing myself in everything I read. The signs had always been there — misread, masked, misunderstood. Eventually, I received my autism diagnosis and embraced my identity as AuDHD. That moment cracked something open in me: a deep desire to create the kind of space I had always needed.

I created Speshal Coaching because I saw a gap in the coaching world: a lack of spaces where neurodivergent moms could show up fully, be deeply understood, and feel safe enough to grow. I know firsthand how exhausting it can be to mask, to parent while navigating sensory overload, and to feel like your needs are always last in line.

My coaching is rooted in kindness, honesty, empathy, and compassion. These aren’t just words — they’re the way I live and work. I come as I am, and I invite you to do the same. There’s no pressure to perform, no need to explain your wiring, and no judgment here. Just spaciousness, support, and sincere connection.

While I work primarily in English, I also offer coaching in German and Icelandic. Because I have lived across cultures, I believe language should never be a barrier to accessing the support you need.

Whether you’re newly diagnosed, self-identified, or simply curious, you deserve support that honors your unique brain and full humanity. My approach is forward-focused, strengths-based, deeply validating, and centers you as a whole person — not just your role as a parent. Together, we explore your goals, your boundaries, and your dreams.

My mission is simple: to help autistic and AuDHD moms reconnect with themselves in a safe, empathetic space. My vision is a world where neurodivergent women feel empowered, energized, and Speshal — because we are.

If you’re ready to explore what life could feel like with more clarity, more boundaries, and more you in it, I’d be honored to walk alongside you.

My credentials

    • 80-hour Level-1 ICF-certified Coaching Training Program from Profectus (completed December 2024)

    • Currently attending an 85-hour Level-2 ICE-certified Training Program from Profectus (January–November 2025)

    • I intend to be ready to apply for my Associate Certified Coach (ACC) certification from the International Coaching Federation by the end of 2025.

  • ICF Continuing Coach Education Certificates:

    • Coaching Your Inner Critic: A Workshop, by Paul Boehnke (2 CC Units, 7 RD Units)

    • Coaching Sustainability: The Power of Story to Attract More Clients, Create Greater Financial Success While Increasing Your Impact, by Lisa Bloom (2.5 CC Units, 2.5 RD Units)

    • Neurodiversity Coaching: Creating Agency, by Dr. Nancy Doyle (0.5 CC Units, 1.0 RD Units)

    • Embracing Complexity: An Introduction to the Concept of Coaching with Gender Sensitivity, by Dr. Christine Vitzthum (0.75 CC, 0.75 RD)

    • Global Cultural Competency in Coaching, by ICF Diversity, Equity, Inclusion and Belonging (1.5 CC, 0.5 RD)

    • Neurodiversity: What Coaches Must Know, by Morwenna Stewart (1 CC, 0.5 RD)

    Other continuing education courses:

  • Member of the International Coaching Federation (ICF) and the Icelandic Charter Chapter of ICF.

My promise

  • As a coach, I promise to:

    • Always be honest and accurate about what I can offer as a coach and my qualifications. I won’t make false claims or mislead anyone about coaching or the ICF.

    • Clearly explain my skills, experience, certifications, and qualifications to clients and sponsors.

    • Always uphold the ICF Code of Ethics in my coaching work.

    • Keep all coaching-related information safe, secure, and confidential. I will also dispose of data properly and follow the law.

    • Avoid any situations where there might be a conflict of interest. If one arises, I’ll let everyone involved know and, if needed, step aside.

    • Be upfront about any fees I receive or pay for third-party referrals.

    • Only make fair agreements for exchanging services or goods that won’t harm the coaching relationship.

    • Never use the coaching relationship for personal or financial gain beyond what’s agreed upon in the coaching contract.

    • Be truthful about what coaching can achieve. I won’t make promises I can’t keep or provide incorrect advice.

    • Create clear agreements with clients and sponsors, making sure everyone understands terms like confidentiality, finances, and other important details before we start.

    • Respect my clients’ right to stop coaching at any time and stay alert if I notice they aren’t benefiting from the coaching process.

    • Recommend another coach or professional if I believe they’d be better suited to help the client.

    • Keep all information from clients and sponsors private unless they give permission to share it or the law requires disclosure. This confidentiality remains even after our coaching relationship ends.

    • Discuss and agree on how coaching information will be shared between me, the client, and the sponsor.